Perhaps like me, you've published many, many articles, creating awareness of your books and products. You've dedicated time in establishing yourself as an expert and creating an environment mutual trust with your potential customers. However, there is also another piece of publishing; the sales.
Maybe your Facebook pages, newsletters,Twitter and LinkedIn accounts testify of all you are and have to offer. All posts are driven by articles relevant to the industries you write for. If so, then you are doing the right things. However, the part lacking is the call to action. You could haev all points of sale on each website, blog and newsletter page. A point of sale is often a benign or passive picture, event or notification of a product. A call to action creates a decision on the part of the reader.
Here are 3 recently used ways to increase awareness of books and products.
1. Send free copies of books in support of related professional organizations. For example, Red Bike Publishing sends at least seven titles to seperate conventions and seminars. These result in significant sales spikes. In addition to passive sales opportunities, be sure to ask for recognition as a sponsor in publications, websites and programs.
2. Sponser a seminar. I send free copies every year to the Annual Advanced ITAR Compliance Conference. As a result, I get access for interviews, articles, recognition on mailers, websites, programs, displays of my books and much more. This also results in sales of the ITAR.
3. Write articles for other newsletters and blogs. I've been invited on several blogs to write article on my niche expertise. These include clearancejobs.com and AskTop.net. These are national level opportunities that sometimes pay per contribution, but always pay in exposure.
Here are 2 ways to use calls to action to increase your sales. See if you can notice the difference between "point of sale" and "call to action".
1. Use your mailing list. I use icontact.com for my newsletters and to capture mailing addresses. This allows me to program messages and other corresponsendence. I primarily use this service to send out weekly newsletters. However, I just started sending out information and purchase links for each of my books. This reinforces the advertisements I use in my newsletter, but focuses efforts on helping the reader to make a decision of whether or not to buy.
2. Call local stores to carry your books. My largest efforts are with online bookstores. However, some of my books have appeal to independent book store visitors. I've began calling to ask them to carry my books. So far, I am drumming up interest and creating a call to action in new areas.
Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR and The NISPOM
Maybe your Facebook pages, newsletters,Twitter and LinkedIn accounts testify of all you are and have to offer. All posts are driven by articles relevant to the industries you write for. If so, then you are doing the right things. However, the part lacking is the call to action. You could haev all points of sale on each website, blog and newsletter page. A point of sale is often a benign or passive picture, event or notification of a product. A call to action creates a decision on the part of the reader.
Here are 3 recently used ways to increase awareness of books and products.
1. Send free copies of books in support of related professional organizations. For example, Red Bike Publishing sends at least seven titles to seperate conventions and seminars. These result in significant sales spikes. In addition to passive sales opportunities, be sure to ask for recognition as a sponsor in publications, websites and programs.
2. Sponser a seminar. I send free copies every year to the Annual Advanced ITAR Compliance Conference. As a result, I get access for interviews, articles, recognition on mailers, websites, programs, displays of my books and much more. This also results in sales of the ITAR.
3. Write articles for other newsletters and blogs. I've been invited on several blogs to write article on my niche expertise. These include clearancejobs.com and AskTop.net. These are national level opportunities that sometimes pay per contribution, but always pay in exposure.
Here are 2 ways to use calls to action to increase your sales. See if you can notice the difference between "point of sale" and "call to action".
1. Use your mailing list. I use icontact.com for my newsletters and to capture mailing addresses. This allows me to program messages and other corresponsendence. I primarily use this service to send out weekly newsletters. However, I just started sending out information and purchase links for each of my books. This reinforces the advertisements I use in my newsletter, but focuses efforts on helping the reader to make a decision of whether or not to buy.
2. Call local stores to carry your books. My largest efforts are with online bookstores. However, some of my books have appeal to independent book store visitors. I've began calling to ask them to carry my books. So far, I am drumming up interest and creating a call to action in new areas.
Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR and The NISPOM
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