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Networking Skills

Experience, commitment and practice are the best qualities to prepare the professional for the necessity of good old fashion networking. Networking is especially necessary in industries like publishing where customers, colleagues and co-workers value trust and quality.

A career in writing and publishing and challenging enough, especially in a specialized area or niche. The work is important, and readers count on the niche publisher to provide needed books and training. The publishing and writing professional requires a high degree of interaction as paths cross in collaboration or through online sales. Online sales require time to develop trusting working relationships and getting to know important connections in a timely manner is important.

So, how do we accelerate this networking curve?

1. Foster relationships online and in social networks. Get to know customers, fellow publishers and business unit managers related to your expertise. Develop trusting relationships that allow exchange of information. 

2. Become active in professional publishing and writing organizations. Niche authors and publishers have a lot of experience that is definitely worth sharing. There may be others having similar challenges and may be able to give fresh insight. You may find yourself helping others as well.

3. Become known by writing articles or teaching classes. Publishing in professional journals or teaching a “how to” seminar will get you recognized as an expert and trusted person.

4. Look for opportunities to network with business leaders, police, firefighters, public safety, local and national government agencies and any other members of the community.

5. Consider joining committees, volunteering in the community, or sharing your expertise outside of your organization or career. For example, you could demonstrate how a non-profit organization can properly format a pamphlet or publicize using social media.

It doesn't take much to network; just willingness to both help and to learn. What you contribute is invaluable and you are never too old to learn from others.


Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM
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