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Niche Market Resources

Does your specialized market have written guidance or requirements such as state or federal regulations, policy or procedures or any other publication of rules? If so, you might be onto something. So, you've got backing at a certain level requiring an action by your audience. You can piggy back on these necessities to bring a compelling need for your market to "act now".

1. Research the most significant points of the regulations, policies or procedures. Write them in bullet form so you can easily put them to use. Don't try word for word, most regulatory language is just too lengthy to work with. You just want to skeleton to build your body around. For example, a regulation states that sensitive government information is to be stored in an approved save (this is a paraphrase).

2.Search for implied opportunities. Regulations spell out requirements, but there are also some soft guidance or other opportunities as well. In my experience, people seem to work under best practices and not necessarily regulatory guidance. This opens up even more opportunities for products. For example, it is a “best practice” for the required safes to have an OPEN/CLOSED reversible magnet posted on the front side by the combination lock.

3. Don't forget professional organizations. You can research implied spin off product ideas on a niche organization’s website, newsletter, blog or other publication. Maybe your niche area is a hobby and has nothing to do with regulation. Organizational or hobby by-laws, newsletter or other publications may exist with information for valuable spinoff ideas. Articles and other writings may give clues to myriad unmet needs. Spinoff ideas may come quickly, so be sure to take notes. I’ve created an exercise template for you to use in my book Get Rich in a Niche.

I've provided an electronic version at http://www.redbikepublishing.com/book/get-rich-in-a-niche-the-insiders-guide-to-self-publishing-in-a-specialized-market/

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM
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