Marketing With Facebook Pages
Though I don't make a lot of niche security book sales with Facebook, other have created rave opportunities. Most of my marketing is for niche customers. Really not many of my friends or family are appropriate customers for my niche books. However, I've made most of my novel sales using face book pages. Here's how I did it.
Businesses don’t have the same accounts that people do. However, they do have pages. Business pages provide another free opportunity to get your book information out to more people. Consider whether or not
you want pages for each individual book or spinoff product or for your company. You have the option to do one or all. I have a page for books and one for Red Bike Publishing. Personal Facebook accounts can reflect any information added to business pages. Additionally, business pages can be fed by information posted on blogs.
You can also look for other business pages that reflect your niche. Become fans of other pages and invite them to your page. Your information will spread by word of mouth and soon people will be able to recognize you on a wider scale. Put your business profile, pictures of your books and website links to your books. Invite your friends to become fans of your page. Use applications to link your Facebook page to your blogs. When you update your blog, it feeds directly to your page. These entries will reflect on the walls of those who have become fans of your page. Pages also provide great milestone feedback. You can view how many people go to your page and measure their interaction. The more interaction the better the statistics.
Facebook does provide another avenue for branding and word of mouth. Once you have a personal account, you can create a Facebook page for your business. On the left side of your profile page, select the
hyperlink for “Ads and Pages”. Next, select “Create Page”. This will bring you to a new page where you can put all of your business, book and product information.
This is a good introduction ot setting up pages and how to get started. Stay tuned for more indept lessons or simply visit Red Bike Publishing and get your copy of Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry.
Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM
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