Skip to main content

How to Keep Company Secrets | Inc.com

Another business saving advice includes identifying and marking intellectual property or proprietary information. Many organizations just neglect to document. Ask the hard questions about what makes your product so special. That's what you want to protect. Identify what's special, document those findings and create steps to limit exposure. Consider Kentucky Fried Chicken. They are able to sell their product, but very few actually know the secret blend of herbs and spices.
How to Keep Company Secrets | Inc.com

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing Red Bike Publishing . Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel".Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook", "ISP Certification-The Industrial Security Professional Exam Manual", and NISPOM/FSO Training"See Red Bike Publishing for print copies of:Army Leadership,The Ranger Handbook,The Army Physical Readiness Manual,Drill and Ceremonies,The ITAR,and The NISPOM

Comments

Post a Comment

Popular posts from this blog

Great Reason to Self-Publish Two

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...
Post a Comment
Read more

How will you publish your book

  You can publish your book yourself, or publish with others. There are so many options available depending on how much work you want to put into the process. Writing a book is a great experience that can help you further your business opportunities. Publishing with it’s many requirements and resources could prove to be more work than you want to do, especially if writing is not our primary business.   Self-publishing provides an increasingly valuable method of getting information to your audience. With self-publishing, you can write, outsource the printing, and market your book while controlling the process. This type of publishing can be done with very little money up front and, if done right, creates a great source of revenue. If you plan to self-publish, you will need some basic items and information. Books should have copyright protection and each book sold through distribution channels will need International Standard Book Numbers (ISBN). However, with Kindle Direct Publ...
Post a Comment
Read more

Using a book to promote your business and vice versa.

A book is a great way to start a business, develop a business or market a business. Many people struggle with what to focus on as a book topic or a business.  They wonder what they should write about, what business they should focus on, how to market the book or the business, where to start, and how to grow. Perhaps this is your journey. If so welcome to the club. One of the most difficult tasks is settling on a topic, niche or business idea. It's important to understand where your expertise lies and how to reach others with your solution. I've always been an advocate of teaching and writing and learned there lies the core of my potential business competency. I wrote my first book on the subject of teaching others how to prepare for a certification. Whether you already have a business, want to learn how to start a business, or have a book, it's important to learn how to market your capability. I always say that one of the best ways to start a newsletter appropriate for your...
Post a Comment
Read more