Skip to main content

Good Book Plus Good Marketing

 


Build Trust-Build a Platform

Just because your book is the only one available, it doesn’t mean people will buy it. No matter how hot the topic, you’ve still got to do the marketing of not only the book, but of yourself as the expert. Even if you have an incredible book, it will fail without the proper marketing.

Think of all the books you’ve read. Perhaps you’ve read some obscure books that you thought were incredible. You tell your friends about the reading experience and they give you a shrug; they’ve never heard of the book and therefore lack your passion. Somehow someone wrote a great book and it fell into your hands by accident.

Now, think of another situation where you’ve read a bestselling book. Advertising, word of mouth, reviews, and great marketing let you know it was available. You may have had an incredible desire to own the book. You finally receive the book and, with anticipation, you devour it. You find it is a good book, but perhaps not any better than the obscure book you had earlier fallen in love with.

The difference: good book plus good marketing equals terrific book sales. Good book plus bad marketing equals no sales. The message? Marketing is the single most impacting event determining a book’s sales. Just writing a good book is not enough. Your customers will buy what they have a burning desire to own. Create a great product and an incredible marketing plan. Writing and publishing a book is financially inexpensive as some incredible and proven marketing techniques that I’ve used and recommend are free.

Some of you have other writing talents. At any rate, find the work you love, while helping someone else deliver a great product. There is a lot you can do with your writing. If you need assistance with book ideas or business ideas, check out book based business incubator or our book Get Rich in a Niche.

 

 

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook".
Labels:

Comments

Post a Comment

Popular posts from this blog

Great Reason to Self-Publish Two

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...
Post a Comment
Read more

Using a book to promote your business and vice versa.

A book is a great way to start a business, develop a business or market a business. Many people struggle with what to focus on as a book topic or a business.  They wonder what they should write about, what business they should focus on, how to market the book or the business, where to start, and how to grow. Perhaps this is your journey. If so welcome to the club. One of the most difficult tasks is settling on a topic, niche or business idea. It's important to understand where your expertise lies and how to reach others with your solution. I've always been an advocate of teaching and writing and learned there lies the core of my potential business competency. I wrote my first book on the subject of teaching others how to prepare for a certification. Whether you already have a business, want to learn how to start a business, or have a book, it's important to learn how to market your capability. I always say that one of the best ways to start a newsletter appropriate for your...
Post a Comment
Read more

Book as a business class.

I’m jeff bennett and I’ve created two book based businesses. One is for security professionals and the other is for authors. I’d like to share with you how I created a successful part time business based on my books About the training: Would you like to write a book? Do you have a book written? Do you have a desire to write but don’t know what to write? This training can get you there. Register for our book class. Classes begin soon. https://www.redbikepublishing.com/register-for-book-business-training/ That’s it, register and I’ll tell you more about: How to find your niche Write your book Market to your niche Build a book based on your expertise Make extra spending money or a side hustle with your creation This class discusses: Niche definition How to find your niche idea How to turn it into a book How to print with two major companies How to capture sales How to get customers before your book is written How to develop products and services based on your book Tools you should have f...
Post a Comment
Read more