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Using a book to promote your business and vice versa.


A book is a great way to start a business, develop a business or market a business. Many people struggle with what to focus on as a book topic or a business.  They wonder what they should write about, what business they should focus on, how to market the book or the business, where to start, and how to grow. Perhaps this is your journey.


If so welcome to the club. One of the most difficult tasks is settling on a topic, niche or business idea. It's important to understand where your expertise lies and how to reach others with your solution. I've always been an advocate of teaching and writing and learned there lies the core of my potential business competency. I wrote my first book on the subject of teaching others how to prepare for a certification.


Whether you already have a business, want to learn how to start a business, or have a book, it's important to learn how to market your capability. I always say that one of the best ways to start a newsletter appropriate for your niche. If you have a book, the newsletter can be material from your book. If you don't have a book, the book can come from your newsletter article.  In the end, that should help you increase book sales using niche marketing techniques and further your business at the same time.  The book benefits the business and the business benefits the book.


I was able to start my business after years of wondering where to begin. The full time business I have now evolved from a side job that sprung from the "accidental" success of my security certification book. 

To learn more, and get more articles about side jobs and publishing your book, visit my page https://www.redbikepublishing.com/getrich/.

 

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing.

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