Using a book to promote your business and vice versa.

A book is a great way to start a business, develop a business or market a business. Many people struggle with what to focus on as a book topic or a business. They wonder what they should write about, what business they should focus on, how to market the book or the business, where to start, and how to grow. Perhaps this is your journey.

If so welcome to the club. One of the most difficult tasks is settling on a topic, niche or business idea. It's important to understand where your expertise lies and how to reach others with your solution. I've always been an advocate of teaching and writing and learned there lies the core of my potential business competency. I wrote my first book on the subject of teaching others how to prepare for a certification.

Whether you already have a business, want to learn how to start a business, or have a book, it's important to learn how to market your capability. I always say that one of the best ways to start a newsletter appropriate for your niche. If you have a book, the newsletter can be material from your book. If you don't have a book, the book can come from your newsletter article. In the end, that should help you increase book sales using niche marketing techniques and further your business at the same time. The book benefits the business and the business benefits the book.

I was able to start my business after years of wondering where to begin. The full time business I have now evolved from a side job that sprung from the "accidental" success of my security certification book.

To learn more, and get more articles about side jobs and publishing your book, visit my page https://www.redbikepublishing.com/getrich/.

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing.

Comments

Great Reason to Self-Publish Two

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...

Why authors might choose to work with a publisher instead of publishing themselves

Why you might prefer to publish with another company instead of do it yourself. There are a lot of blog, newsletter, training and podcast information telling the good news about current publishing opportunities. Most tout the benefits of putting your own book on Amazon’s Kindle Direct Publishing (KDP). It is a great resource, but contrary to the popular discussion, it’s not the only option. It seems most information coming out seems to publisher shame anyone who does not “do it yourself”. It’s as if the expectation is to self publish and anyone who does not, is a publishing pariah. There are so many published articles describing benefits to putting your own content out though KDP, heck, even I do it. Most build entire businesses around the KDP instruction or consulting opportunities. However, I’m more concerned with the author who just wants to write and publish their books without the hassle of the publishing business. The author who wants an outlet to make their book ava...

Book as a business class.

I’m jeff bennett and I’ve created two book based businesses. One is for security professionals and the other is for authors. I’d like to share with you how I created a successful part time business based on my books About the training: Would you like to write a book? Do you have a book written? Do you have a desire to write but don’t know what to write? This training can get you there. Register for our book class. Classes begin soon. https://www.redbikepublishing.com/register-for-book-business-training/ That’s it, register and I’ll tell you more about: How to find your niche Write your book Market to your niche Build a book based on your expertise Make extra spending money or a side hustle with your creation This class discusses: Niche definition How to find your niche idea How to turn it into a book How to print with two major companies How to capture sales How to get customers before your book is written How to develop products and services based on your book Tools you should have f...

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