Blogging, Writing, and Publishing

     The best marketing is free. You can generate a buzz about you and your books or products using these five steps . These steps help produce impact full results and increase sales. They won’t cost you anything and are the core ingredients to viral marketing. Develop spinoff products -If you already have a book in any form whether conceptual, unfinished, in production or out of print, you have a platform for spinoff products. These products can be related T-shirts, stickers, follow on books, study cards, training slides and much more. Download our spinoff tip generator to help you use your existing or future product to create more opportunities. Speak and teach-People are hungry for knowledge. If you’ve become an industry export, hobbyist or some sort of aficionado, you have something to teach. This is especially true when you’ve published. Whether with a traditional publisher or self-published, you’ve got a book out and you can teach at least two topics. Publishing gi...

"I graduated with a degree in psychology with a minor in business and now I'd like to become a consultant," our server told us. My colleagues and I had just finished a consultation helping a company protect their intellectual property. Now were unwinding in a popular Penn State establishment. "What would you like to consult?" I asked. She thought for a moment and continued with "I still need to go to grad school, then I'll have the experience I need to consult." "I see, so college is the key?" I asked. "The way I see it, sure." I continued to observer her quietly as she worked through the restaurant. I noticed that she had a certain way with her patrons and that she drew the attention of other employees. More than once someone came to ask her opinion. Though she wasn't a manager, she carried herself as an authority and seemed to really enjoy her job. She had education, looks, confidence and had a contagious personalit...

I just read one of my business reports and am finally coming to the realization that Red Bike Publishing is more than just a vehicle to provide my security books. Red Bike Publishing began as a means of providing books to my small niche customers . I began writing books for an audience that was just too small for traditional publishers to engage with.  Their business model could not allow them to print such a small amount of books; it would cost too much. I began writing and publishing my books with great success. Along the way, I found many spin-off opportunities to include publishing other's books. Now it looks like event though I've written and published five of my own titles (using almost 20 ISBNs for differing formats), I've also successfully published six other titles. Three of those titles have contributed to tremendous sales. To date Red Bike Publishing is proud to have provided over 600 books to our customers in calendar year 2011. Guess what, none of our books...

Why Write Your Book? Books are an excellent and inexpensive way to reach your target. Whether or not you want a career as a writer, or you want to launch your products through writing, your book will launch you. Readers regard authors as experts. Anytime an author writes, is quoted, or publishes, people tend to lend credibility. The pen is mighty and powerful in launching careers and products; a truth that applies to  novels , references and how to books.  Your book could be about you, your product or solely your message. Whatever the subject matter, the book should highlight your expertise in an area, your message and any related products. Why write a book? Some of the following purposes may help you find the answer:   You have a message no one else has made known.   You are an expert in a field where no books exist (highly possible in a niche).   You know how to do something that you wish everyone else in the niche could do.   You want to build insta...