Skip to main content

Know your talents so your talents can make you known

"I graduated with a degree in psychology with a minor in business and now I'd like to become a consultant," our server told us.
My colleagues and I had just finished a consultation helping a company protect their intellectual property. Now were unwinding in a popular Penn State establishment.
"What would you like to consult?" I asked.
She thought for a moment and continued with "I still need to go to grad school, then I'll have the experience I need to consult."
"I see, so college is the key?" I asked.
"The way I see it, sure."
I continued to observer her quietly as she worked through the restaurant. I noticed that she had a certain way with her patrons and that she drew the attention of other employees. More than once someone came to ask her opinion. Though she wasn't a manager, she carried herself as an authority and seemed to really enjoy her job.
She had education, looks, confidence and had a contagious personality. These were definitely qualities that would contribute to her success as a business consultant. However, there was one missing vital part; what would she consult in? She had no idea.
She was young and like many young people she expressed that once she finished college she would be attractive as a consultant. In other words, the degree opened the doors and the experience was secondary. This is a common mistake as our society correctly emphasizes the importance of education. However, she would still need some experience at a task, job, hobby or life skill. She didn't know it, but she was ignoring one of her most obvious abilities.
"My buddies and I have been consulting for a while. We really enjoy what we are doing because it's something we know well and we can teach it effortlessly. So, let me ask you a question,why do you need to go to grad school?" I asked after enjoying my meal.
"To get a better education, discover what I would like to consult in and so people will want to hire me."
"I think those are great goals and you should definitely attend grad school. However, have you ever considered building a consultation business on how to run a restaurant?"
Her eyes widened almost as much as the smile on her face. She got the message. Her passion, experience and talent would open the doors for her.

Comments

Popular posts from this blog

World Class Marketing Installation 1-Bone Fides

World class marketing can be easily executed by self publishers and authors. It is one thing to be good at writing, know the self publishing industry and capable of getting books to market. It’s quite another to become recognized as a leader in your niche industry, recruit assistance within industry and become recognized for the good work. In the second example, your efforts perpetuate themselves as you earn trust; others become force multipliers and quickly engage and support your vision. One way to ensure such success is to cross product market. One way to do that is through professional branding. Of itself branding is not the answer to instant success, but does complete the picture. For example, there are many authors who are very influential and well respected; their work stands alone. Cross product marketing for them would continue to demonstrate their dedication to their industry, technical competence and leadership. When you achieve a recognizable brand, such that your...

3 Ways to Build Credibility By Teaching a Course

Residence classes This is a real opportunity to build credentials and create a real academic presence. Traditional education opportunities are solid and recognized ways to get your message out. Teaching provides a return on investment but takes hard work and persistence to get started. Also there are two different avenues. You can host these classes yourself, or you can get them sponsored. Host the Residence Class Yourself Just like self publishing you can control the product. You have the freedom to create and do not need to seek approval from anyone to get started. You choose to set up the class time, the material, the advertising, and everything else you need to start a successful course. It also means that you have to bring in the resources yourself. For a residence class, you will need a classroom or similar environment, curriculum, projector, screen, training aids, certificates and supplies. There is a terrific possib...

Identifying Solutions and Filling a Void-Self Publishing

Vacuums Exist Perhaps you have observed a unique need or product that has not been provided as I had those few short years ago.   Maybe like me, you notice that there is a lack of information, study programs, or guidance within a particular area.   You might even have the answer inside of you that will help people get to where they need to be or reach some sort of professional or personal goal.   That all depends on whether or not you meet an important step; to become recognized as an expert so that people will come to you for that answer.   As I had discovered in my profession, there is a system in place; meet the pre-requisites, register, take and pass the certification exam. However, the void was huge in the confidence building for potential candidates and marketing to those candidates. Some professional organizations have tremendous programs to help others become certified, but this certification was new and virtually just getting off the ground.   I had fin...