Skip to main content

Self-Publishers bring value-I'll prove it

I just read one of my business reports and am finally coming to the realization that Red Bike Publishing is more than just a vehicle to provide my security books. Red Bike Publishing began as a means of providing books to my small niche customers. I began writing books for an audience that was just too small for traditional publishers to engage with.  Their business model could not allow them to print such a small amount of books; it would cost too much.

I began writing and publishing my books with great success. Along the way, I found many spin-off opportunities to include publishing other's books. Now it looks like event though I've written and published five of my own titles (using almost 20 ISBNs for differing formats), I've also successfully published six other titles. Three of those titles have contributed to tremendous sales. To date Red Bike Publishing is proud to have provided over 600 books to our customers in calendar year 2011. Guess what, none of our books are in bookstores.

Incredibly, these books were not offered by traditional publishers for various reasons. I've realized as an author that the hundreds of rejection letters I've received over the years are now communicating something new. They weren't rejecting my books or ideas on merit; they just didn't fit their business model. As an author, the books that I write do provide value. As a publisher, I realize that I do provide value to the community. Continuous and growing sales, repeat customers and mail from satisfied professionals prove that there is room and need for niche publishers.

As a result of publishing, I am offered writing assignments, consulting and teaching opportunities, and the sell new products. I am also planning an early retirement while also actively giving to others with incredible needs.
Maybe you can too. Self publishing isn't for everyone, but if you have the time, manuscripts and energy, maybe you can start your own publishing company. If not, consider submitting manuscripts to Red Bike Publishing for consideration.

Comments

Popular posts from this blog

Great Reason to Self-Publish Two

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...

How will you publish your book

  You can publish your book yourself, or publish with others. There are so many options available depending on how much work you want to put into the process. Writing a book is a great experience that can help you further your business opportunities. Publishing with it’s many requirements and resources could prove to be more work than you want to do, especially if writing is not our primary business.   Self-publishing provides an increasingly valuable method of getting information to your audience. With self-publishing, you can write, outsource the printing, and market your book while controlling the process. This type of publishing can be done with very little money up front and, if done right, creates a great source of revenue. If you plan to self-publish, you will need some basic items and information. Books should have copyright protection and each book sold through distribution channels will need International Standard Book Numbers (ISBN). However, with Kindle Direct Publ...

Using a book to promote your business and vice versa.

A book is a great way to start a business, develop a business or market a business. Many people struggle with what to focus on as a book topic or a business.  They wonder what they should write about, what business they should focus on, how to market the book or the business, where to start, and how to grow. Perhaps this is your journey. If so welcome to the club. One of the most difficult tasks is settling on a topic, niche or business idea. It's important to understand where your expertise lies and how to reach others with your solution. I've always been an advocate of teaching and writing and learned there lies the core of my potential business competency. I wrote my first book on the subject of teaching others how to prepare for a certification. Whether you already have a business, want to learn how to start a business, or have a book, it's important to learn how to market your capability. I always say that one of the best ways to start a newsletter appropriate for your...