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3 Ways to Finding Your Niche Audience

Guess what, niche marketers can command top search engine results for free. Many marketing tools are available for you at no cost.

1.  Article writing and interacting on social media networks can result in
top search engine rankings.

2.  Add key words and phrases to your websites, blogs and newsletters that search engines pick up on really works. Your challenge is to find a possibly elusive market and send them the right message.

My market is hard to find; many in the security niche do not have an online presence and mailing lists aren't always available. By nature, members of some small security niches do not participate in social network and limit internet behavior activity. However, what I have learned creates an advantage for niche marketers.

3.  All professionals have email addresses issued by their corporations, belong  to professional organizations and are hungry for education.

I also know their varying experience levels and many are appointed to their positions as an additional duty. Though I can’t find obvious personal contact information or a specific “security” presence, I can find them using non-traditional methods. So, how will you find yours?


Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM
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