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Expensive Marketing that does NOT Pay Off in Niche Markets

This is where it gets dicey. I am recommending just the opposite of what all the online marketing gurus are suggesting, but please read completely before you make a decision about your next marketing move.

Don't Pay for Expensive Social Networking Ads
While popular brands and products can earn money through such advertising campaigns, small niches may not.
That's the idea of social networking; a niche marketer should be able to make sales without spending money. Facebook, LinkedIn, Google and others offer services to help you get to the top of the search engine results. Many advertise with Google using Adwords or Pay Per Click. When customers use a keyword search, your website is featured prominently in the search engine results. Additionally, some create an advertisement that displays in the search engine’s results margins. When potential customers click on either the advertisement or the search engine result, the advertiser pays the agreed upon rate. The advertiser can control how many times their information is displayed and how much they are willing to pay per display.

Here's the Danger-If your site is prominent after a Google search a customer may click on it. However, if your site does not offer the products the potential customer thought she would see, she will navigate away from your site but you still have to pay; quite a risky endeavor for a niche marketer. The same holds true while advertising with LinkedIn and Facebook.

For example, if a business uses pay per click to sell “security” products, they could realize more and more potential customers visit only to leave without making a purchase. Even if they use focused keywords, the wrong clients could still visit, costing the business money.  The advertisement may show up at the top of all security searches surpassing the other vendors. However, if the customer visits the sight anticipating a different security product, the business has wasted time and my money as the potential customers move on.

Here are some great niche marketing ideas that don't cost a dime:

Offer Free Products at Professional Seminars
Improve Networking Skills
Brand the "PanAm" Way
Create Multiple Facebook Pages


For more great tips, see our new book Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM
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