Blogging, Writing, and Publishing

“We’ve done all we can. We’ll let the medicine and God do the rest. Why don’t we catch our breaths now?” said Marta. “I could use a breather.” John followed Marta to a cool spot in the shade of her hut. Business as usual, he thought as he watched a couple dig up sweet potatoes. “Steve is probably wondering what the blur was going through the middle of Tiom.” John laughed reflectively. “Waiting for you was painful,” said Marta. “I haven’t stopped rushing until just now. I radioed for the medicine, and Steve had it waiting. He handed it through my window right there on the runway. Next thing I knew I was flying back,” said John. “I think my heart has stopped pounding. You may just be a hero. Who knows what would have happened had you not been here.” “I’m sure everything would have been fine.” John looked at her approvingly. “Don’t sell yourself short. I’m glad you were here. I think you were right the first time,” said Marta. “When?” asked John. “When you came today. I think you were rig...

I've shared with you many possibilities for free online marketing and brand awareness opportunities with niche and specialized industries. Success is possible after you develop a platform and your audience trusts you. Well, what about fiction? Same formula applies, develop a platform and your audience will trust you. Though the formula applies, you may find yourself starting over if your fiction does not involve your core specialized market audience. For example, my core niche audience is security professionals. They are interested in my "how-to" books, articles and blogs. However, as a whole, they are not interested in a novel about missionaries in Indonesia. I could get luck writing a thriller novel featuring a main character performing in the niche industry, but I can generally expect to start all over with a new platform. So, how does one create a buzz, gather an audience and sell their fiction? Here are 4 ideas. 1.  Start a blog featuring snippets of your book....

The secret to niche marketing is to become a rock star in your specialized industry. Though the majority of the world do not recognize your name or brand, those in your industry will. When I was younger, I enjoyed garage bands or what people call indie bands today. These groups created a unique sound not enjoyed by mainstream music lovers. However, to their faithful, they were on the top of the list. Your goal should be the same. Like indie bands, your goal isn't to try to get your music to the masses. Most indie bands avoid mainstream audiences like crazy. They love and play to their audiences in small and sometimes unsavory venues. To get ahead in your niche, your sold out concert might just be a handful of people attending your readings, classes or blogs. You can't afford to, nor should you try to reach the mainstream consumer. Your target is multiple sales and contact with your faithful audience. You can be well known and respected within a niche industry. The funny th...

Setting a good ethical example does not necessarily mean subordinates will follow it. Some may feel that circumstance justifies unethical behavior. Therefore, the leader must constantly monitor the organization’s ethical climate and take prompt action to correct any discrepancies between the climate and the standard. To effectively monitor organizational climates, leaders can use a periodic Ethical Climate Assessment Survey combined with a focused leader plan of action as follows: Begin the plan of action by assessing the unit. Observe, interact, and gather feedback from others, or conduct formal assessments of the workplace. Analyze gathered information to identify what needs improvement. After identifying what needs improvement, begin developing courses of action to make the improvements. Develop a plan of action. First, develop and consider several possible courses of action to correct identified weaknesses. Gather important information, assess the limitations a...

The days seemed to melt into each other as John learned the intricacies of his new plane. He enjoyed the privilege of flying the only yellow airplane in the nation; the main reason he named her Buttercup. Even people deep in the forest who had no affiliation with missionaries felt a sense of ownership when they saw the plane fly over. “I’ve come to know the sound of your plane,” Marta said. “That’s what the Johnsons said at my last stop. It’s really nice to be wanted.” John beamed. “Are you so sure it’s you everyone wants to see?” Marta teased. “All right, so everyone wants to know what I have in my cargo bin. I feel like Santa Claus year round.” “I guess it’s good to see you too. I need to use my English now and again so I don’t forget,” said Marta. “That’s so nice of you to say so.” John enjoyed the game they often played with each other. The lines around her eyes when she smiled told him of the joy he had brought to her. It was such an easy smile, and he didn’t have to try hard to g...

An entrepreneur in a small niche market can provide solutions with little cost. Because you have the right skills, you can do so much with little cost and risk. Here's what you need when writing a book, publishing either yourself or through other non-traditional alternatives is a real possibility. 1. A great book idea that needs to be developed 2. An identified customer base 3.  Method to inform and provide your target market with valuable resources 4. Ability to balance career, family and other commitments. Now you have a burning desire to fulfill this dream on top of everything else? Well, it’s definitely possible. As a professional, you have a code of ethics to live under. What you do will often affect your reputation. So, how can you possible market to the people that you might already have a business relationship paid for by your current boss? Get buy-in from your full time job. Ensure that your employer has no problem. It ...

One day after a professional organization luncheon, I was stopped by a colleague. She told me that she had been searching for security information. She stated several times that her keyword searches brought her to my ezinearticle.com articless. This then led her to my websites. Talk about success, I was able to help her and build awareness of Red Bike Publishing at the same time. I also know that she is discussing me in professional circles. This will keep the buzz up and didn’t cost me anything. I also use the same articles in blogs, newsletters and other publications; a lot of impact with a little time investment. 1. Use "Social Media" or similar function to share newsletters and articles. When you write your newsletter or article using online services, be sure to tap those articles into your social media pipeline. Many offer options to automatically update your status on Facebook, Twitter and LinkedIn. 2.  Be sure to also create a signature bl...

     In her hut, Marta lay staring at the grass roof; it had been a fitful sleep. Bouts of fitful tossing were triggered by images of John. She wasn’t sure if he would fit in, or remain on Irian Jaya, but she hoped he would stay. She couldn’t believe her feelings for this man, and passed them off as curiosity. After all, he was fresh and full of conversation. But she had met men and women who came to visit as evangelical missionaries, preaching for a short time before moving on. Pilots, doctors and other medical persons came, as well as the Peace Corps and United Nations workers. None had the allure that John already had over her. He seemed to own some part of her, and she wasn’t ready to give it over. She had to get him out of her mind....her heart. No, she couldn’t admit he had her heart. She finally rolled from her bed for the short trek to the stream where she washed. On the way, she saw John and the old man. She saw him smile and trot toward her. He looked like he ha...