Skip to main content

2 Steps to Become Viral

One day after a professional organization luncheon, I was stopped by a colleague. She told me that she had been searching for security information. She stated several times that her keyword searches brought her
to my ezinearticle.com articless. This then led her to my websites. Talk about success, I was able to help her and build awareness of Red Bike Publishing at the same time. I also know that she is discussing me in
professional circles. This will keep the buzz up and didn’t cost me anything. I also use the same articles in blogs, newsletters and other publications; a lot of impact with a little time investment.

1. Use "Social Media" or similar function to share newsletters and articles. When you write your newsletter or article using online services, be sure to tap those articles into your social media pipeline. Many offer options to automatically update your status on Facebook, Twitter and LinkedIn.

2.  Be sure to also create a signature block or author resource box that appears at the end of your articles, and will automatically be inserted into your articles, newsletters and blogs. For example, at Ezinearticles.com, you can create an over-arching signature block to go with all of your articles, or customize several different author resource boxes to fit your various needs. Try it with blog posts as well. That way, when your articles go viral, so will your signature block complete with point of sale, contact info and website information. See below:

For more complete marketing information, see the book Get Rich in a Niche; The Insider's Guide to Self-Publishing in a Specialized Industry.


Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM.
Labels:

Comments

Post a Comment

Popular posts from this blog

3 Ways to Build Credibility By Teaching a Course

Residence classes This is a real opportunity to build credentials and create a real academic presence. Traditional education opportunities are solid and recognized ways to get your message out. Teaching provides a return on investment but takes hard work and persistence to get started. Also there are two different avenues. You can host these classes yourself, or you can get them sponsored. Host the Residence Class Yourself Just like self publishing you can control the product. You have the freedom to create and do not need to seek approval from anyone to get started. You choose to set up the class time, the material, the advertising, and everything else you need to start a successful course. It also means that you have to bring in the resources yourself. For a residence class, you will need a classroom or similar environment, curriculum, projector, screen, training aids, certificates and supplies. There is a terrific possib...
2 comments
Read more

The best way to publish your book (In my opinion)

You know how there are so many book publishing options? I help authors publish their final manuscripts by helping them take control of their work. After writing and publishing many, many books, I have come to the conclusion that publishing and managing books on Amazon is currently the best option and for a few very good reasons: It is free to publish your books on Amazon. As a publisher, I've used many print and publishing services, and Amazon is the only one that I'm aware of that will let you upload and publish for free. You can publish an ebook, a paperback, and an audio book. Since it's free, you can update book content and covers any time. It's almost instant.. You want a new cover? Upload it Need to correct an error or update book content? Upload it All you need is an amazon account and you are capable of being a publisher. It's really all there is to it. Your publisher account is tied to your amazon account Your author page is tied to your a...
Post a Comment
Read more

Using a book to promote your business and vice versa.

A book is a great way to start a business, develop a business or market a business. Many people struggle with what to focus on as a book topic or a business.  They wonder what they should write about, what business they should focus on, how to market the book or the business, where to start, and how to grow. Perhaps this is your journey. If so welcome to the club. One of the most difficult tasks is settling on a topic, niche or business idea. It's important to understand where your expertise lies and how to reach others with your solution. I've always been an advocate of teaching and writing and learned there lies the core of my potential business competency. I wrote my first book on the subject of teaching others how to prepare for a certification. Whether you already have a business, want to learn how to start a business, or have a book, it's important to learn how to market your capability. I always say that one of the best ways to start a newsletter appropriate for your...
Post a Comment
Read more