Skip to main content

4 Ways to Market Fiction

I've shared with you many possibilities for free online marketing and brand awareness opportunities with niche and specialized industries. Success is possible after you develop a platform and your audience trusts you.

Well, what about fiction? Same formula applies, develop a platform and your audience will trust you. Though the formula applies, you may find yourself starting over if your fiction does not involve your core specialized market audience.

For example, my core niche audience is security professionals. They are interested in my "how-to" books, articles and blogs. However, as a whole, they are not interested in a novel about missionaries in Indonesia. I could get luck writing a thriller novel featuring a main character performing in the niche industry, but I can generally expect to start all over with a new platform. So, how does one create a buzz, gather an audience and sell their fiction? Here are 4 ideas.

1.  Start a blog featuring snippets of your book. If you haven't finished your book, then post what you've done as you progress.

2.  Create a blog featuring your books protagonist. It could be a diary, thoughts, expressions or reactions to actual scenes in your story.

3.  Create a twitter account for your character and feed your blogs into your tweets.

4. Create a Facebook page featuring your book and another featuring your protagonist. Be sure to feed your blog posts to your Facebook pages.

That's it. Just be sure to update weekly and watch your audience grow.

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM
Labels:

Comments

Post a Comment

Popular posts from this blog

Great Reason to Self-Publish Two

Market Your Way-More and more publishing companies rely on the author to market books. Just look at the latest book covers and see which is larger the author's name or the book title? It's the author who sells books. As a niche professional, you have a built in market and your efforts can easily reach them. You know what works, so go to it. Many people are put off by marketing as I was when I first began. When a niche author serving in an industry with peer-customers, the last thing you want to do is bombard them with sales. Your role is the be the expert and provide answers. Cold calling is also not necessarily the answer in niche marketing. If you've developed a blog, newsletter or social media following, then you have your customer database. Your marketing efforts flow as you provide advice and answers to those following your posts, comments and articles. Many authors teach, speak, volunteer or are otherwise active in their professions. It's hard to remain o...
Post a Comment
Read more

Why authors might choose to work with a publisher instead of publishing themselves

  Why you might prefer to publish with another company instead of do it yourself. There are a lot of blog, newsletter, training and podcast information telling the good news about current publishing opportunities. Most tout the benefits of putting your own book on Amazon’s Kindle Direct Publishing (KDP). It is a great resource, but contrary to the popular discussion, it’s not the only option. It seems most information coming out seems to publisher shame anyone who does not “do it yourself”. It’s as if the expectation is to self publish and anyone who does not, is a publishing pariah. There are so many published articles describing benefits to putting your own content out though KDP, heck, even I do it. Most build entire businesses around the KDP instruction or consulting opportunities.   However, I’m more concerned with the author who just wants to write and publish their books without the hassle of the publishing business. The author who wants an outlet to make their book ava...
Post a Comment
Read more

There, In The Jungle...an excerpt from Commitment-A Novel

     The sun painted streaks of pale blue and yellow through the morning sky. Birds were awake, singing to anyone appreciative enough to listen. The moon was full and bright as it still sat high in the western sky.      John listened intently. He was used to the sounds of the jungle, something he would actually miss. Gone were the distractions of machines. However, he prayed that they would soon be getting back to the plane that would take them back to their world–civilization.      Suddenly he was aware of something new–silence. The singing had abruptly stopped, but why? Birds go silent as a survival instinct, he thought. He listened more intently, as the ground would be soft, muffling any footsteps.      There! In the brush – a slight movement. He focused his eyes to one side of the dark, heavily vegetated area hoping to catch something in his peripherals. Behind about fifty yards, vines and branches moved...
Post a Comment
Read more