Blogging, Writing, and Publishing

As a niche expert, you may find traditional methods of marketing do not provide the exposure you need. Sure, you might be a big name in your organization, hobby, profession or club, but the level of specialization will determine the type of advertising and marketing necessary to reach your audience. For example, your niche may only have 2000 potential customers nationwide. If you can reach the 2000 and sell your products, then you'll have a potential career. Though 2000 readers may seem small to a traditional publisher or marketing company, it is a treasure to an indie organization who can meet the needs of customers. Forget taking out ads in papers, spots on radios, or paid space online; unless they are guaranteed to reach only your audience. Many cannot do that as often marketing lines are blurred. It's easy to target model builders. If you provide books with general security appeal, you might be able to place advertisement almost anywhere to meet a demand for home or veh

According to Porter's Five Forces Model, you can successfully start your writing, consulting, publishing or other niche business on the internet. You can enter your hobby, interest or business into the market place with opportunities to earn great amounts of money with little risk and cost. Porter’s Five Forces are Buyer Power, Supplier Power, Threat of Substitute Products, Threat of New Entrants and Competitive Rivalry within your industry. These are the elephants in the room. Successfully identify them and your business plan will begin to mature. Buyer power is higher when buyers have more choices. Businesses are forced to add value to their products and services to get loyalty. Many loyalty programs include excellent services that customers demand on-line. Customers want to solve their problems and many times they are more successful on-line than on-phone. Also, we see internet savvy businesses springing up offering more valuable goods and services at lower costs. Supplier powe

I stumbled across a great way to communicate with my audience; humor. Laughter makes us feel good and what a better way to teach than inject some opportunities to giggle, laugh or get crazy. There are a few ways to market other than just writing. I've been populating my blogs with video, cartoons and mock advise columns. Take a look at these two blog posts for an example of videos you can shoot. http://www.redbikepublishing.blogspot.com/ if you scroll down, you will see a video called, Don't Be This Consultant. I filmed it to publicize  Get Rich in a Niche . The next video is called Zombie vs Ranger . I put this video together to sell the Ranger Handbook . I filmed both videos myself using my Droid II Verizon Motorola phone. I also created a comic for my security niche. It speaks to some of the frustrations a security manager might experience. It helps create a bond between me and the customer. This bond could lead to more trust. Next is an advise column (hopefully

DoD Security Clearances Can you keep a Secret? Do You Know How to Get and Keep a Security Clearance? Turn your passion for business into work for the government. Discover what you need to know about how to get a security clearance and perform on classified contracts. Who this Book is For: Have you seriously considered what it takes to get a security clearance you need to become a cleared contractor employee or build your business as a cleared defense contractor? My book answers the tough questions: How do I get employed if I can’t get a clearance and… ….I can’t get a clearance unless I am employed. The truth is, the government publishes information on how to get a clearance. However it’s not easily accessible nor is it easy to interpret. You need a clearance to get hired. Your business needs a facility clearance to perform on classified contracts. However, you can’t get hired unless you have a clearance. Your business can’t perform on classified work unless it

APRT Get it here D ear Warrior Man, These days, money is tight. Whenever I come home from a work travel event,my kids run up and greet me warmly. However, I know they are only looking for a present. We all have to do our part to save money and I can't afford to buy them presents everytime. How do I prepare them for this let them? Signed Traveling Blues Dear Blues The Rower exercise improves the ability to move in and out of the supine position to a seated posture. It coordinates the action of the trunk and extremities while challenging the abdominal muscles (Figure 6-62). Starting Position: Supine position, arms overhead and feet together, and pointing upward. The chin is tucked and the head is 1-2 inches above the ground. Arms are shoulder-width, palms facing inward, with fingers and thumbs extended and joined. Cadence: SLOW Count: 1. Sit up while swinging arms forward and bending at the hip and knees. At the end of the motion, the arms will be parallel to

Ranger Handbook Dear Warrior, I have been suspicious that my wife is hiding my candy. I know I am a little overweight, but I have a plan to diet. In the meantime, I can't find my stash. Should I confront her about this? Signed, Heavy and Hungry Dear Heavy, With training, equipment, and the will to survive, you can overcome any obstacle you may face. You will survive. Understand the emotional states associated with survival. "Knowing thyself" is extremely important in a survival situation. It bears directly on how well you cope with serious stresses, anxiety, pain, injury, illness; cold, heat, thirst, hunger, fatigue, sleep deprivation, boredom,loneliness and isolation. a. Memory Aid. You can overcome and reduce the shock of being isolated behind enemy lines if you keep the key word S-U-R-V-I-V-A-L foremost in your mind. Its letters can help guide you in your actions. (1) S - Size up the situation, the surroundings, your physical condition, and your equ

Zombie vs. Rangers Zombies are everywhere...can you take care of it? You can if you knew how to set up ambushes, dress properly, survive off the land, call for fire and set traps. The ranger handbook is full of great military tactics and advice that helps in any situation. What do Rangers, Hunters, Campers and Extreme Adventurers Know? Leadership Operations Fire Support Demolitions Movement Patrols Machine Gun Employment First Aid Appendices detail resources and quick reference cards. Extensive glossary and index included. Illustrated throughout. Bring this with you on your personal adventures or to improve soldier skills. Ranger Handbook $19.95 RANGER CREED: R ecognizing that I volunteered as a Ranger, fully knowing the hazards of my chosen profession, I will always endeavor to uphold the prestige, honor, and high esprit de corps of the Rangers. A cknowledging the fact that a Ranger is a more elite Soldier who arrives at the cutting edge of battle by land,

Are you tired of reading blogs and websites claiming that if you just write a book, you’ll make millions? Are you weary of buying books that have the same old claims of “do this and you’ll make millions”? Many of these claims sound like wonderful ideas, but they just don’t always work out. Books, novels, niche ideas and specialized industry products require unique and innovative marketing strategies. Some of the hype asks vulnerable authors to pay money to be included on a mailing list to librarians and book stores. You pay, provide book information and hope they choose yours out of the hundreds they receive. Hope is not a strategy. In truth, librarians and book stores get their products from distributors, not email referrals. Most self-publishers are not in the system. Some claim that they can provide THE mailing list of people who “want” you to email your book information. In reality, these “customers” aren’t expecting your product. Your information is sent to folks who have n

I’ve just returned from an excellent vacation at Gulf Shores, Alabama. I always look forward to getting away with my family for some time now. It’s been a terrific opportunity to get away from the day to day activities of writing, publishing, designing and of course my other full time jobs. Though I enjoy what I do, there comes a time to relax, recharge and rededicate. Part of that recharging includes reading. I recently bought a copy of the book “KaChing” by Joel Comm . This book is outstanding and a light read. I read and took great notes on how to recharge my business and find additional ways to reengage customers as well as attract new customers to my website. This includes improving my websites and blogs. My relaxation would not have been complete if my business was not automated. While on vacation, I continued to fulfill sales, send out newsletters, twit and update facebook. The sales were automated as I use a great service called Ejunkie . Ejunkie takes care of my shopping cart