Skip to main content

Sometimes you've got to slow down to speed up.

I’ve just returned from an excellent vacation at Gulf Shores, Alabama. I always look forward to getting away with my family for some time now. It’s been a terrific opportunity to get away from the day to day activities of writing, publishing, designing and of course my other full time jobs. Though I enjoy what I do, there comes a time to relax, recharge and rededicate.
Part of that recharging includes reading. I recently bought a copy of the book “KaChing” by Joel Comm. This book is outstanding and a light read. I read and took great notes on how to recharge my business and find additional ways to reengage customers as well as attract new customers to my website. This includes improving my websites and blogs.
My relaxation would not have been complete if my business was not automated. While on vacation, I continued to fulfill sales, send out newsletters, twit and update facebook. The sales were automated as I use a great service called Ejunkie. Ejunkie takes care of my shopping cart and downloads all of my eBooks immediately after the customer orders it. I just set up requirements ahead of time and Ejunkie automates the rest.
My newsletter and emails were fulfilled by icontact. I just built the email and newsletter requirements ahead of time and programmed their timely releases. Some have commented that I shouldn’t be sending newsletters or updates from vacation, work, conferences and etc. I tell them I don’t, it’s all handled for me by my people. It’s great to know customers are taken care of while I am away.
Rededicating is easy when my mind is relaxed. Spending time with my wife, children and friends helps me to focus on what is important. As my wife and I have time to talk about dreams, funding college and  paying off the house or talk about our charities we fund, I begin to realize a real purpose for Red Bike Publishing. It helps me to create focus, tighten marketing plans and create new products.
Labels:

Comments

Post a Comment

Popular posts from this blog

World Class Marketing Installation 1-Bone Fides

World class marketing can be easily executed by self publishers and authors. It is one thing to be good at writing, know the self publishing industry and capable of getting books to market. It’s quite another to become recognized as a leader in your niche industry, recruit assistance within industry and become recognized for the good work. In the second example, your efforts perpetuate themselves as you earn trust; others become force multipliers and quickly engage and support your vision. One way to ensure such success is to cross product market. One way to do that is through professional branding. Of itself branding is not the answer to instant success, but does complete the picture. For example, there are many authors who are very influential and well respected; their work stands alone. Cross product marketing for them would continue to demonstrate their dedication to their industry, technical competence and leadership. When you achieve a recognizable brand, such that your...
1 comment
Read more

3 Ways to Build Credibility By Teaching a Course

Residence classes This is a real opportunity to build credentials and create a real academic presence. Traditional education opportunities are solid and recognized ways to get your message out. Teaching provides a return on investment but takes hard work and persistence to get started. Also there are two different avenues. You can host these classes yourself, or you can get them sponsored. Host the Residence Class Yourself Just like self publishing you can control the product. You have the freedom to create and do not need to seek approval from anyone to get started. You choose to set up the class time, the material, the advertising, and everything else you need to start a successful course. It also means that you have to bring in the resources yourself. For a residence class, you will need a classroom or similar environment, curriculum, projector, screen, training aids, certificates and supplies. There is a terrific possib...
2 comments
Read more

Identifying Solutions and Filling a Void-Self Publishing

Vacuums Exist Perhaps you have observed a unique need or product that has not been provided as I had those few short years ago.   Maybe like me, you notice that there is a lack of information, study programs, or guidance within a particular area.   You might even have the answer inside of you that will help people get to where they need to be or reach some sort of professional or personal goal.   That all depends on whether or not you meet an important step; to become recognized as an expert so that people will come to you for that answer.   As I had discovered in my profession, there is a system in place; meet the pre-requisites, register, take and pass the certification exam. However, the void was huge in the confidence building for potential candidates and marketing to those candidates. Some professional organizations have tremendous programs to help others become certified, but this certification was new and virtually just getting off the ground.   I had fin...
Post a Comment
Read more