Blogging, Writing, and Publishing

Selfpublishing in a niche industry is a good solution. Many times the niche is just too small for traditional publishers to address. There are few barriers to entry and technology has made it very affordable. Authors can physically write a book and make it available. However, to create a good name and develop a pristine reputation takes more work. Incorporate the following steps successfully launch your self publishing or indie publishing projects. 1.  Have a message Is your message passionate; a burning message that screams, “I can help make your life easier” or “How do you live without me?” Such a message should be yours exclusively and available everywhere and trustworthy. It doesn’t have to reflect the current practices or industry standard to be accepted. In wrote my first book “ ISP Certification-The Industrial Security ProfessionalExam Manual ” after earning my certification. I developed my own study material that gave me the confidence to pass. I wrote th...

Self-publishing can be very rewarding, but success can be hard to measure. In a niche industry it is important to keep expectations in perspective. There is really no need to market, advertise or brand unless you have a genuine way to discover how many people are buying your product and they are coming from. The following are two great ways to measure your marketing and sales success. 1.  www.google.com/analytics-Create or sign into your Google account. You already have one if you have Gmail or use blogger.com/blogspot.com. If at all possible, try to use the same account for Gmail, blogger, analytics, adwords and all Google applications. I did not do so and now have to log into several different accounts to get all of my data. There’s no way to change it once you do. Analytics provides great traffic data. It reports audience detail, advertising information (if you use advertising), traffic sources, what folks are viewing, how they found your sight, what keywords they searched...

You might already know how to write policy for your company that reflect your vision or even federal or other regulations. That might very well be an easy task for you. Policies are important, but remember that  the policy itself should not be the catch all solution. Just as your awards and kudos compliment your capabilities, the policy should complement the processes and procedures you have in place. Policy tells what should happen and is in itself easier to write and have approved than the how to do it found in processes and procedures. Even if you do not know how to write policy, you may be able to download samples from the internet or borrow those shared by fellow professional organization contacts. What won’t be so easy to find is policy tailored to your specific needs and how to incorporate them into company business. That will require teamwork with other business unit managers or business partners. Some of the reading audience might understand better than othe...

World class marketing can be easily executed by self publishers and authors. It is one thing to be good at writing, know the self publishing industry and capable of getting books to market. It’s quite another to become recognized as a leader in your niche industry, recruit assistance within industry and become recognized for the good work. In the second example, your efforts perpetuate themselves as you earn trust; others become force multipliers and quickly engage and support your vision. One way to ensure such success is to cross product market. One way to do that is through professional branding. Of itself branding is not the answer to instant success, but does complete the picture. For example, there are many authors who are very influential and well respected; their work stands alone. Cross product marketing for them would continue to demonstrate their dedication to their industry, technical competence and leadership. When you achieve a recognizable brand, such that your...