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Two Ways to Track Niche Marketing Success


Self-publishing can be very rewarding, but success can be hard to measure. In a niche industry it is important to keep expectations in perspective. There is really no need to market, advertise or brand unless you have a genuine way to discover how many people are buying your product and they are coming from. The following are two great ways to measure your marketing and sales success.
1.  www.google.com/analytics-Create or sign into your Google account. You already have one if you have Gmail or use blogger.com/blogspot.com. If at all possible, try to use the same account for Gmail, blogger, analytics, adwords and all Google applications. I did not do so and now have to log into several different accounts to get all of my data. There’s no way to change it once you do.
Analytics provides great traffic data. It reports audience detail, advertising information (if you use advertising), traffic sources, what folks are viewing, how they found your sight, what keywords they searched to find your site, which websites referred them, what they did once they found your site and much more. You can even set goals such as sales and newsletter sign up goals.
2. www.blogger.com-Blogspot.com/blogger.com reports valuable blog statistics. As an added feature, you can view these statistics directly on the main page. You can see how many page visits were made and how many comments were left by post. You can also view information on how viewers found your site.
Use these statistics to discover information on how people found your websites and blogs. If some titles are more popular than others, take advantage on the more popular topics to draw more responses. Learn the habits of those who view your site so you can lure more in. You never know who you are going to help.


Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "Get Rich in a Niche-Insider's Guide to Self Publishing in a Specialized Industry" and "Commitment-A Novel". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM

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