World Class Marketing Installation 1-Bone Fides

World class marketing can be easily executed by self publishers and authors. It is one thing to be good at writing, know the self publishing industry and capable of getting books to market. It’s quite another to become recognized as a leader in your niche industry, recruit assistance within industry and become recognized for the good work. In the second example, your efforts perpetuate themselves as you earn trust; others become force multipliers and quickly engage and support your vision. One way to ensure such success is to cross product market.

One way to do that is through professional branding. Of itself branding is not the answer to instant success, but does complete the picture. For example, there are many authors who are very influential and well respected; their work stands alone. Cross product marketing for them would continue to demonstrate their dedication to their industry, technical competence and leadership.

When you achieve a recognizable brand, such that your niche industry easily identifies with, the next step is to validate both the accomplishment and the certification. In other words, the stellar marketer can take the opportunity to demonstrate the importance of the brand and why customers should trust it. Once recognized, there are many ways marketers can capitalize on many opportunities to become better known and trusted.

Here are three ways your brand can become better known:

1. Send out a press release-News organizations are always looking for great articles. Newspapers have a mini-section where local industry can announce accomplishments. Write-ups should include your name, the organization you work for and the importance of your product. Don’t just write that you wrote a book, but tell how the book is helpful to the industry.

2. Put the accomplishment under the “News” section of your publishing website or newsletter. This lends credibility to the work, and demonstrates that your organization values the work. This is great for self publishers because they can talk up the value of the book and demonstrate how the publisher values the book.

3. Insert language into every blog, newsletter, post or related books that mention your other accomplishments and vice versa. For example, I always ensured our proposals include “Jeff is the author of ______” when providing bios, blogging, guest writing or in writing new books. I cross market with all of my products. This adds to the appeal, qualification and professionalism and increases your bone fides as a publisher and author.

Branding is just another feather in the cap of the self publisher and author. But without the demonstrated work ethic, capability or effectiveness branding is a wasted effort. However, paired with a quality books and publishing it provides a winning combination. As author and/or publisher you can equally benefit from each book. Think of some ways you can demonstrate your competency and bone fides.

Find more about niche marketing and self publishing in: Get Rich in a Niche-Insider's Guide to SelfPublishing in a Specialized Industry

Jeffrey W. Bennett, ISP is the owner of Red Bike Publishing. Jeff is an accomplished writer of non-fiction books, novels and periodicals. He also owns Red bike Publishing. Published books include: "". Jeff is an expert in security and has written many security books including: "Insider's Guide to Security Clearances" and "DoD Security Clearances and Contracts Guidebook". See Red Bike Publishing for print copies of: Army Leadership The Ranger Handbook The Army Physical Readiness Manual Drill and Ceremonies The ITAR The NISPOM